Starting strong by setting the scene for your success
Posted by: Claudia Raab in New Speech Writing on
Jan 23, 2009
If you're invited to give a presentation where someone is introducing you, keep in mind that it's this introduction that sets the stage for your speaking success. The goal of an introduction can easily be compared with a lead of a newspaper article. It's purpose is to get the attention of the audience, to get them excited and interested in what is going to follow, in what you're going to tell them as well as in you as a person and expert. It should motivate and persuade your audience to continue reading or continue listening attentively.
For this reason, you have to carefully plan your introduction in advance! My advise: Don't leave it up to the organiser of the speaking event or the Master of Ceremony (MC) to put an introduction for you together. Get in contact with them before your presentation and provide them with an introduction in writing. Plus allow time for them to read and incorporate it in their planning.
What should a startling introduction contain?
- Start by telling your audience about your accomplishments: Why did the organisers call you in to give your presentation? What qualified you to be on the stage? What's your expertise? What are your achievements? Where did you get them from? Are there any titles you hold, any relevant accreditations, etc.?
- This will automatically lead to the title of your speech that you'll introduce after you've revealed your accomplishments.
- In part three of your introduction you invite the audience to welcome you, the speaker, and state your name.
According to the length of your presentation plan the length of your introduction. A short presentation requires a short introduction. In case of a longer presentation you can include more relevant personal background details.
However, do not give away too many information and content of your presentation. An introduction is a teaser that should get your audience into the mindset "I am totally excited about what this person is going to present to me." An introduction is a perfect chance to promote yourself. Plan it carefully and dedicate enough time to writing it. Remember: We're here to help, simply give us a call on 0425 785 143 and we help you to create a great introduction to raise your professional image and impress with your expertise.