Getting your wording right will take you to the top!
Posted by: Claudia Raab in Good to know on
Feb 20, 2009
Alfa Romeo - isn't that the incarnation of speed, elegance, power and perfection?
We all know that a great name can make all the difference. Alfa Romeo is a perfect example for it. Although 'alpha' is the first letter of the alphabet in Italian, the famous Italian carmaker didn't name his company after it. The name is actually the acronym for Anonima Lombarda Fabbrica Automobili, meaning "an unnamed automobile factory in Lombardy". Can there be anyting more boring? Hardly!
In 1915, Nicola Romeo bought the ALFA plant and added his name. The result? A name even more exciting. Just like the cars!
So, get your wording right, eliminate any "unnamed automobile factory in Lombardy, and your speech will end up being an Alfa Romeo every one is talking about. Go for speed, elegance, power and perfection and you'll get it!